Any business owner worth their salt knows that dedicated and talented employees are the lifeblood of any enterprise. You should continuously be evaluating and mentoring your existing workforce while keeping a sharp eye on the outside talent pool to ensure that you don’t miss out on any good people while you’re expanding.
However, recruiting and hiring can be tricky. You want to make sure that you know not just what you’re looking for but how to find what you’re looking for.
Read on for some tips on the best ways to attract employees:
- Identify what sets you apart: Talented employees these days can have their choice of employers when they’re on the hunt for a new opportunity. Your business needs to offer a lot of things, but you also need to get the word out. First, figure out what makes your organization unique, and then get the word out via social media and Culture Cloud.
- Leverage social media: Social media is a powerful tool for a number of reasons. You can advertise what your company stands for, but you can also project what it’s like to work there. Showcasing employee profiles and behind-the-scenes footage is a great way to attract employees who can make your business boom.
- Host an open house: An open house can be a creative way to attract talented employees. Get the word out via current employees and social media, and open your doors for drinks and appetizers on a weekday evening. You’ll be able to meet and greet folks within your industry who could potentially contribute immediately or down the road.
- Create a great experience for interviewees: Any business owner will tell you that you can’t hire everyone who impresses you. That said, you don’t want to burn any bridges and risk getting a black mark on your organization’s name. Treat every potential employee with the utmost respect and courtesy, regardless of whether they’re ultimately hired.
- Figure out your budget: With the current job market being so tight, one surefire way to maximize your chances of attracting talented employees is one of the most basic: Know what you can afford to draw in the people you need. Personnel is not the place to cut financial corners, so know what you can accommodate before starting the process.
- Utilize your internal team: One thing about talented folks is that they tend to run in circles with other capable people. If you have employees who you already think highly of, encourage them to get the word out about your business and any potential openings—it could be a great opportunity to attract talented employees.
- Leverage local schools: This works particularly well if you’re hiring for entry-level jobs. If you’re an engineering firm, for example, try and create ties with local colleges’ engineering programs so that you have first choice on their best and brightest.
Recruiting is something that you can never really stop doing, and knowing the most effective ways to attract employees can give you a leg up on the competition.
It’s also in your best interest to have a human resources department that can retain these folks once they join your team—HR amenities that our people at Windsor HR Services, Inc. can easily provide. Call us today to see how we can help maximize the potential of your people.